The future depends on what you do today.
– Mahatma Gandhi
I began my career as a magazine writer and editor before transitioning into corporate communications and marketing, where I’ve spent 20+ years helping organizations build brands, engage audiences, and drive results. Along the way, I’ve gained expertise in organization development, change management, employee experience, program management and market research, helping teams navigate transformation and implement initiatives that strengthen culture. Skilled in both content strategy and integrated marketing, I excel at developing campaigns, executing them, tracking impact, and making data-driven improvements across diverse industries.
My Skills
Core Competencies
- Organizational Development & Culture Alignment
- Change Management & Adoption Planning
- Employee Engagement & Experience Strategy
- Leadership Coaching & Executive Support
- Stakeholder Engagement & Cross-Functional Collaboration
- Program & Project Management (PMI-trained)
- Process Improvement & Workflow Optimization
- Internal & Executive Communications
- Crisis Communication & Business Continuity
- Learning & Knowledge Sharing Program Design
- Employee Platforms & UX Strategy (SharePoint, WordPress, Drupal)
- Digital Marketing & Marketing Automation (HubSpot, Pardot, Salesforce)
- Content Development & Storytelling
- Survey Design, Feedback Analysis & Continuous Improvement
- Data-Driven Insights & Performance Metrics
Technical Skills
Design & Multimedia Tools
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe Acrobat
- Canva (design and video)
- Gimp (photo editing)
- Camtasia (video editing)
Office & Productivity Tools
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- SharePoint
Survey & Analytics Tools
- Survey Monkey
- Survey Gizmo
- Google Analytics
Project & Task Management
- Wrike
- Basecamp
- Asana
- Taskray
- Jira
Social Media & Marketing Platforms
- HootSuite
- Sprout Social
- Sendible
- Oktopost
- Facebook Business Manager
- Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Vimeo)
- Google Ads / Adwords
- LinkedIn Advertising
Email Marketing & CRM Tools
- Mailchimp
- Constant Contact
- HubSpot
- Pardot
- ExactTarget
- Salesforce Marketing Cloud
Web & Coding Skills
- WordPress
- Drupal
- HTML coding