Tracy Heath

Writer, Editor, and Marketing and Communications Professional

I began my career as a magazine writer and editor. For six years, I wrote and edited feature articles, news columns, and web content for business magazines. From there I moved into corporate communications and marketing and have been there ever since.

Like any good GenXer, I have a knack for picking up new technologies, so whenever a new marketing/communications channel or tool came along, I was the one who picked it up and ran with it. I’ve also picked up quite a few marketing skills along the way, which I’ve used to build brands, inform the public, and generate leads and awareness for such industries as electric utilities, economic development, medical malpractice insurance, higher education, commercial real estate, nonprofit, healthcare, and healthcare IT.

My strong suit and soft spot will always be writing and editing. However, I am equally accomplished in developing integrated marketing strategies, implementing them, tracking the results, and making data-driven recommendations for improvement.

You can check out my full skill set below and view my resume here.

Areas of Expertise
  • Writing (of all sorts)
  • Editing
  • Web/Content Management
  • Social Media
  • Content Marketing/Strategy
  • Branding/Brand Management

  • Marketing Strategy/Integrated Marketing
  • Video production management/editing
  • Graphic Design
  • Coming soon – UX Design

Software and Technologies
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Acrobat
  • Canva (design)
  • Gimp (photo editing)
  • Camtasia (video editing)
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Survey Monkey
  • Survey Gizmo
  • Google Analytics
  • Wrike (project management)
  • Basecamp
  • Asana
  • Taskray
  • Jira
  • HootSuite
  • Sprout Social
  • Mailchimp
  • Pardot
  • Exact Target
  • Salesforce Marketing Cloud
  • Facebook Business Manager
  • Google Adwords
  • LinkedIn Advertising
  • Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Vimeo)
  • SharePoint
  • WordPress
  • Drupal
  • HTML coding