Equity Assistance Center – South Webinar Series Campaign
The EAC-South addresses equity issues in the K-12 public school system across the southeastern United States. As part of that mission, they offered professional development opportunities for educators, school administrators, school boards, and state agencies. I produced a series of campaigns promoting upcoming webinars and follow-up emails promoting the recorded events. This is a sample of a marketing email promoting a new webinar series for the center. As the initial email in the campaign, this email offers links for all three webinars in the series. I was responsible for writing, designing, deploying, and tracking the results of the campaign. (Click the image to view a readable version of the email.)
Karna LLC Emails
Karna primarily utilized email for internal communications, but we occasionally sent client emails, such as the holiday card. I wrote, designed, scheduled, and deployed all corporate emails using Mailchimp. I also have experience in Salesforce Marketing Cloud (formerly Exact Target), Pardot, and Constant Contact.
(Click images to view a readable version online)
Karna LLC introduced a new annual year-end review process one week before the review cycle kick-off. This email introduced the new process and set the stage for upcoming internal webinars. To view the step-by-step guide noted in the email, click here.
Karna’s parent company announced a $500 incentive for getting the COVID-19 vaccine. This is the initial email that was sent out to all Karna staff.
This is one of the monthly executive messages I wrote on behalf of Karna LLC’s president.
This was part of an internal campaign regarding our annual trivia nights event in the fall. To view the branded registration form, click here.
As part of the new employee engagement and recognition program I implemented, I established a system to introduce new leadership members to staff, as well as new junior staff (see below). To read Kelly’s bio, click here, and here for Ken’s bio.
This is an example of the monthly new junior staff hiring announcements.
Each year, Karna LLC conducted an employee survey. This is the branded email sent to staff in 2021.
TRACY HEATH 